Blog

Notes on building Reelic, search engine design, and organizing thousands of saved reels.

Reelic dashboard with analytics tiles, charts, and a list of saved Instagram reels

Why we built Reelic: Curing the saves folder madness

Reelic started as a side project to solve a simple problem: finding a pasta recipe saved months ago. Today it is in open beta, free for everyone to use.

Announcement3 days ago

Instagram saves page on the left with the Reelic side panel open on the right

How to find that one Instagram reel you saved months ago

Instagram doesn't provide a search bar for your saves. Here is a practical, honest playbook for finding your bookmarked reels, both with or without Reelic.

Guide1 week ago

Lock icon with the words on-device and zero telemetry on a dark background

Privacy by default: Why your saves never leave your device

We believe your bookmarks are personal. Here is the honest version of how Reelic indexes and searches your reels completely offline with zero telemetry.

Privacy1 week ago

Sleek developer workspace setup representing solo developer Deepak building Reelic

Building Reelic: The Story behind the Solo Project

Meet the creator behind Reelic and learn how a frustration with Instagram's saves folder led to a local-first browser extension.

Team2 weeks ago

Endless Instagram saves grid with a magnifying glass icon overlaid

Why Instagram saves are broken (and how we're fixing them)

Bookmarks should be easy to find. Instead, they are buried and unsearchable. Let's look at why Instagram design behaves this way, and how we can do better.

Deep Dive2 weeks ago